AFRICA
Ghana
Franchising Development Project
Working with the Government of Ghana and the World Bank to establish
the country as a gateway to West Africa, Sibley International worked
to improve the private sector environment of the country to support
the development of the small business sector. We carried out financial
sector analysis and conducted seminars for bankers and business community,
trained local consultants and legal specialists, and developed curriculum
for franchise development for local consulting capacity building.
All of these strategies helped to solidify the franchise concept as
a development tool for small business creation in Ghana.
Morocco
Technical Assistance to the New Enterprise Development (NED)
As part of USAIDs New Enterprise Development project, Sibley International
explored ways of opening up private sector opportunities to the general
population in Morocco and established an educational resource for
SME development through franchising. Sibley identified existing Moroccan
businesses with the potential and the resources to be packaged as
franchises as well as potential Moroccan licensees with interest in
contracting with American or South African franchisors. We also designed
and implemented a franchising training program and one-day workshop
for Moroccan businessmen and designed a curriculum for a follow-up
training program.
Morocco
Rural Telecommunications Distribution Study
Sibley International, in cooperation with Intelecon Research, completed
a comprehensive project to design innovative strategies to deliver
phone services to widely dispersed rural communities and create small
business opportunities for entrepreneurs in these areas. The Rural
Satellite Telecommunications and Distribution Study was for a major
international telecommunications client planning to enter 15 emerging
markets over two years. The project objectives were to analyze foreseeable
roll-out methodologies for rural and remote telecommunications services,
as well as to conduct a financial/commercial (business case) analysis,
including each user group addressed, from which to make an informed,
financially-based decision regarding which rural/remote roll-out scheme
was best suited for the client's semi-fixed market
The business case analysis helped to guide the client's investments,
and also examined the viability of a franchise or licensed-based distribution
network involving a large number of locally-owned small businesses.
Studies were conducted for large, diverse markets in Brazil and Russia.
South Africa
Technical Assistance to the Black Integrated Commercial Support Network
USAID South Africa succeeded in creating several hundred SME opportunities
for formerly disadvantaged black entrepreneurs through a franchise
development program managed by Sibley. Through standardization in
training and operating systems, these firms upgraded financial controls,
staff training, and marketing practices. Pilot programs operated in
a range of sectors, including telecommunications, personal services,
automotive services, construction, and entertainment firms. The project
established over 200 franchise businesses and trained hundreds of
local small entrepreneurs in all aspects of franchise development
including contracting, operations, training, expansion, marketing,
franchisee relations and accounting.