REGIONS Africa Asia Caucasus and Balkans Central Asia Latin America and Caribbean North America Russia and Eastern Europe

AFRICA

Ghana
Franchising Development Project

Working with the Government of Ghana and the World Bank to establish the country as a gateway to West Africa, Sibley International worked to improve the private sector environment of the country to support the development of the small business sector. We carried out financial sector analysis and conducted seminars for bankers and business community, trained local consultants and legal specialists, and developed curriculum for franchise development for local consulting capacity building. All of these strategies helped to solidify the franchise concept as a development tool for small business creation in Ghana.

Morocco
Technical Assistance to the New Enterprise Development (NED)

As part of USAIDs New Enterprise Development project, Sibley International explored ways of opening up private sector opportunities to the general population in Morocco and established an educational resource for SME development through franchising. Sibley identified existing Moroccan businesses with the potential and the resources to be packaged as franchises as well as potential Moroccan licensees with interest in contracting with American or South African franchisors. We also designed and implemented a franchising training program and one-day workshop for Moroccan businessmen and designed a curriculum for a follow-up training program.

Morocco
Rural Telecommunications Distribution Study

Sibley International, in cooperation with Intelecon Research, completed a comprehensive project to design innovative strategies to deliver phone services to widely dispersed rural communities and create small business opportunities for entrepreneurs in these areas. The Rural Satellite Telecommunications and Distribution Study was for a major international telecommunications client planning to enter 15 emerging markets over two years. The project objectives were to analyze foreseeable roll-out methodologies for rural and remote telecommunications services, as well as to conduct a financial/commercial (business case) analysis, including each user group addressed, from which to make an informed, financially-based decision regarding which rural/remote roll-out scheme was best suited for the client's semi-fixed market

The business case analysis helped to guide the client's investments, and also examined the viability of a franchise or licensed-based distribution network involving a large number of locally-owned small businesses. Studies were conducted for large, diverse markets in Brazil and Russia.

South Africa
Technical Assistance to the Black Integrated Commercial Support Network

USAID South Africa succeeded in creating several hundred SME opportunities for formerly disadvantaged black entrepreneurs through a franchise development program managed by Sibley. Through standardization in training and operating systems, these firms upgraded financial controls, staff training, and marketing practices. Pilot programs operated in a range of sectors, including telecommunications, personal services, automotive services, construction, and entertainment firms. The project established over 200 franchise businesses and trained hundreds of local small entrepreneurs in all aspects of franchise development including contracting, operations, training, expansion, marketing, franchisee relations and accounting.