ASIA
Malaysia
Franchise Development for Indigenous Malays
Sibley International was engaged to review a franchise program sponsored
by the Malaysian Government with the specific aim of increasing investment
and SME ownership opportunities for the ethnic Malays, mainly through
developing or acquiring franchises. The project entailed reviewing
the understanding of franchising within the financial, business, and
academic communities in Malaysia, and identifying indigenous businesses
for which franchising would be a suitable development strategy. Sibley
conducted financial sector analysis and assessed the viability of
Franchise Association as a self-regulatory body; trained trainers
and consultants; and conducted workshops for the business community
and the professional staff within the Ministry.
