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ASIA

Bangladesh
Franchising of the NGO Health Clinics

The Smiling Sun program in Bangladesh introduces a new approach of franchising among NGO health clinics run by USG assistance. Its goals include increasing the robustness and sustainability of the NGO sector, which has been surviving on government and other donor assistance since the 1970's; building institutional capacity to sustain franchiser/franchisee relationships; improving the quality of maternal and child health services; and reducing the burden of TB, malaria, and other diseases. The SSFP is a four year program running from 2007 to 2011. Sibley has provided experts since the program's inception, providing input on franchise conversion opportunities, retention strategies, franchise guidelines, and other pertinent information to ensure franchise sustainability and effectiveness. Sibley is also taking the lead responsibility for franchisor development and support, providing direct technical assistance and capacity building to SSFP's Franchise Manager, Franchise Development and Operations teams.

Malaysia
Franchise Development for Indigenous Malays

Sibley International was engaged to review a franchise program sponsored by the Malaysian Government with the specific aim of increasing investment and SME ownership opportunities for the ethnic Malays, mainly through developing or acquiring franchises. The project entailed reviewing the understanding of franchising within the financial, business, and academic communities in Malaysia, and identifying indigenous businesses for which franchising would be a suitable development strategy. Sibley conducted financial sector analysis and assessed the viability of Franchise Association as a self-regulatory body; trained trainers and consultants; and conducted workshops for the business community and the professional staff within the Ministry.

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