DEVELOPMENT STRATEGIES
USAID Loan Guarantee Fund
U.S.A.
Sibley International devised and structured a $30 million franchise
loan guarantee fund for USAID. The fund was established to facilitate
financing US franchises for export to the developing world and is
currently used throughout the developing world. Through a contract
with Ernst & Young and USAID, Sibley International developed and
analyzed various configurations of a franchise facility for the purpose
of an initial pilot project and a long-term facility. The result was
a pilot program, designed and structured by Sibley that created a
franchise loan guarantee fund for USAID. The fund established a mechanism
for financing the purchase of US franchises by individuals and companies
within USAID assisted countries. Specifically, the program provided
direct loans and loan guarantees to International Master Licensors
and franchisees to purchase US franchises. In addition, the program
provided grants to US franchisors for training and support services
to IMLs and franchisees.
Rural Telecommunications Distribution Study
Brazil, Russia, Morocco
Sibley International, in cooperation with Intelecon Research, completed
a comprehensive project to design innovative strategies to deliver
phone services to widely dispersed rural communities and create small
business opportunities for entrepreneurs in these areas. The Rural
Satellite Telecommunications and Distribution Study was for a major
international telecommunications client planning to enter 15 emerging
markets over two years. The project objectives were to analyze foreseeable
roll-out methodologies for rural and remote telecommunications services,
as well as to conduct a financial/commercial (business case) analysis,
including each user group addressed, from which to make an informed,
financially-based decision regarding which rural/remote roll-out scheme
was best suited for the client's semi-fixed market
The business case analysis helped to guide the client's investments,
and also examined the viability of a franchise or licensed-based distribution
network involving a large number of locally-owned small businesses.
Studies were conducted for large, diverse markets in Brazil and Russia.
Franchising for Privatization
Russia
Under a USAID Program Sibley introduced franchising as a business
development strategy for investors and entrepreneurs, financial institutions,
and the government. These pilots introduced franchising and other
licensed distribution strategies to Russia as a means to create large
numbers of small-scale, start-up enterprises that mobilize primarily
Russian capital and can expand in the absence of large-scale foreign
investment. The program trained Russian investors and entrepreneurs,
financial institutions and government representatives. Sibley estimates
that the number of franchised businesses in Russia grew from 70 in
1994 to over 600 in 1997, representing nearly 200 percent annual growth.
The Sibley Team also organized workshops and seminars in 10 cities
throughout Russia.
Franchise Finance
Russia
Sibley, in collaboration with NatWest Bank, designed and implemented
a training program for bankers in Russia. The goal of the program
was to assist Russian banks in better understanding financing options
for small businesses, in particular financing for franchises. Bankers
learned how to develop a department and product specifically to be
able offer finance to franchise operators.